FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT    

UN PUENTE POR
LA BAHÍA



            CRUZCAMPO
            OGILVY ES

For the 75th anniversary of Camarón de la Isla, Cruzcampo transformed heritage into a bold brand statement. 
By reviving unreleased verses from La Cruz del Campo and reinterpreting them in Un puente por la bahía, the brand didn’t just pay tribute to a legend, it reignited cultural pride. The live premiere at Madrid’s Puerta del Sol, in front of 12,000 people and Camarón’s family, turned the campaign into a powerful collective experience.
With emerging artists Judeline and Yerai Cortés blending flamenco roots with contemporary sounds, the campaign built a bridge across generations in a surprising way. 
Cruzcampo proved it is more than just a beer: it is a cultural catalyst, amplifying Spain’s accent, celebrating its identity, and making tradition resonate with a new generation.




FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
LONA PRESIDENTES IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOLVER CRUZCAMPO
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPOPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




THANKS FOR WATCHING