FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT    

GUAO GUAO



            DESPERADOS
            LePUB MILAN

GUAO GUAO brings together Desperados and the unstoppable force of Latin culture. In collaboration with Grammy-winning producer Ovy on the Drums and artist Micro TDH, the campaign launched a track and music video that embody spontaneity, boldness, and celebration.
As Latin music rises globally, Desperados tapped into this movement to connect authentically with young audiences. Beyond streaming, the campaign came alive through street takeovers, AR experiences, and digital activations.
The result: Desperados positioned itself as “the beer with Latin vibe”, a cultural spark that turns every moment into a fiesta.





FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
LONA PRESIDENTES IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOLVER CRUZCAMPO
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPOPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




THANKS FOR WATCHING