FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT    

THE AFTER GLOW


            DUREX
            McCANN  SPAIN

Gen Z is less interested in sex but deeply passionate about skincare, creating a unique challenge for Durex. 
To bridge this gap, the brand reframed lube as a beauty essential with The After Glow, positioning it around the scientifically proven skin benefits of sex: increased collagen production, brighter skin, and reduced inflammation. By hijacking the language and codes of the beauty industry, Durex transformed its product into something Gen Z couldn’t ignore. Through a bold rebrand, beauty-driven social content, and collaborations with TikTok influencers, the campaign disrupted the skincare space and connected pleasure to the glow Gen Z desires most.




FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
LONA PRESIDENTES IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOLVER CRUZCAMPO
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPOPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




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