CREATIVE ART DIRECTOR ABOUT
PRESIDENTES
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IKEA
McCANN SPAIN
For years, El Clásico began away from the pitch, with a pre-match lunch between the boards of Real Madrid and FC Barcelona. When that tradition broke down, so did one of the few spaces for dialogue in the rivalry.
The campaign addresses that unresolved tension with a simple message placed between Florentino Pérez and Joan Laporta: some issues are better solved off the field. The kitchen becomes the neutral ground where conversation can happen again.
What started as a symbolic nudge became real. The message moved beyond the banner, and the boards eventually sat down to eat together. A demonstration that sharing a table can still be the first step toward easing conflict, even in football’s fiercest rivalry.
RIBBON DISHES FOSTER’S HOLLYWOOD HOOPS OUTSIDE
GUAO GUAO DESPERADOS GLFM
NOVEDADES 2026 IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOVLER CRUZCAMPO
LONA PRESIDENTES IKEA
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPO
DESIGN & CRAFT
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